A Complete Guide To Facebook Advertising

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Facebook advertising is one of the best and cheapest ways to reach people online. With Facebook, you can target people on and off Facebook using the interest of users on the platform.

When you understand how it works it becomes a lot easier. Although there is a lot to learn about the Facebook platform but, to be honest, you only need to understand some basics and then you can start running winning ads for your business.

This course will lay everything out for you in plain terms.

Course Outline

  • Introduction To The Ads Manager
  • How To Identify And Target The Right Audience
  • Retargeting and How it works
  • Detailed Targeting Based Demographics, Interests and Behaviour
  • How To Setup & Structure Your Ads On Facebook
  • Facebook Metrics To Monitor
  • Funding Your Ad Account
  • Overview Of Facebook Ad Policy
  • How To Update Your Ad account For IOS 14.5 Changes
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